Movies in the Age of Video
Movies in the Age of Video
1) In the late 1970s, Studios found themselves with two lucrative markets
for their classics and new features: network and cable TV.
2) By 1994, more than 85% of the American homes that had TVs also had VCRs.
3) In some cases, video distribution became as important to the studio as theatrical exhibition.
4) A film could recoup its costs on home video.
5) For example, Donnie Darko made only $7.6 million in theaters but over $10 million on
home video.
6)A direct-to-video market emerged where b-films could make a significant amount of money.
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