The Budget Explosion

The Budget Explosion

The Budget Explosion
1)The cost of producing films increased during the period between 1975 until
    the digital revolution over the last two decades.
2) By 2007, the cost of producing the average studio film had risen to $71 million,
     with prints and advertising costing an average of $36 million.
3)This of course has come down dramatically now the film projection has been replaced by
    DCPs, or digital cinema packages.
4)There is no longer an extreme cost associated with reproducing film prints for exhibition.

Studios often sell the subsidiary rights to a film before it is shot.
1)The subsidiary rights are licenses to distribute the film theatrically in other countries,
    to show it on cable, to broadcast it on network TV, to reproduce and sell it on DVD and
    Blu-ray, and now to stream it on the internet.
2)Subsidiary rights also involve merchandising or selling the characters or likeness of a film
    to be produced on trademarked items like video games.
3)Another commercial practice the studios use to generate revenue is product placement.
   Product placement amounts to selling advertising space within the movie.
4)This can mean prominently displaying a Coke bottle in the background of a shot or having
    a character drink Budweiser.

WatchMojo.com compiled a humorous countdown of the Top 10 Most Shameless Product Placements back in 2014.

I am confident more shameless placements have occurred since then:

"Top 10 Shameless Movie Product Placements" (WatchMojo.com, 2014):
Watch Clip from class Click Here

Examples from class clip. 
10)Head and Shoulders - earths's salvation - Evolution. 
9)Taco Bell - Demolition Man - taco bell. 
8)Big Daddy, McDonalds. Happy Meal multiple times - popeyes and subway in others.
7)Back to the future - Pepsi, Matel, Delorean, Nike. 
6)I Robot - converse and audi. (2035)
5)You've Got Mail - AOL. a plot device of the film. starbucks. 
4)Transformers - Mountain Dew-becomes transfomer and General Motors. 
3)Nintendo the wizard - big in the 80's. Power Glove - like 90 min commercial. 
2)Man of Steel - IHop, keep getting reminded of it. 
homorable mentionsl -- sega , independence day , xombieland - twinkies, the internship= Google, tropic thurnder  x video game. 
1)Mac and Me - all about Mcdonalds, sears, and coke. ET rip off.